Guaranteed rankings are impossible to achieve in any field, including SEO.
While many shady SEO company may claim that they can guarantee a certain level of ranking for a client’s website, the reality is that this is nearly impossible to do.
Ranking in the search engine results pages (SERPs) is based on multiple factors, and while one company’s technique or approach may be successful in achieving higher rankings for a particular website, it may not be successful for another.
Additionally, there is no magical formula or technology that can be employed by an SEO experts or SEO companies to guarantee a certain level of ranking;
Rankings will always be relative to the competition and your website’s individual performance in the search engine results pages.
It is also important to remember that not all search engines are equal.
Some search engines, such as Google, have traditionally been more favorable towards websites that rank highly in their results pages.
Other search engines, such as Yahoo! SearchEngineResultsPage (Yahoo!), are less selective in their indexing and are therefore more likely to give high-ranking websites less visibility than those sites that rank lower on these search engines.
Therefore, guaranteeing a certain level of ranking for a client’s website on all major search engines would likely be a difficult if not impossible task.
Consequently, most reputable SEO experts or SEO companies guarantee focus more on helping clients achieve better placement within the SERPs of the search engines that are most important to their target audience rather than guaranteeing global rankings overall.
Why should you avoid companies that offer SEO guarantees?
You should avoid companies that offer SEO guarantees because guaranteeing top rankings for a website or page can be detrimental and risky.
There are many things that can go wrong with a website, from technical errors to competitor strategies, which can all render an SEO campaign unsuccessful.
Guarantees create pressure for companies to perform, which may lead to spammy headlines or unethical tactics in order to achieve rankings.
If you do decide to hire an SEO company, make sure you understand their scope of work and contract terms thoroughly so there are no surprises later on.
Tips for hiring an SEO specialist by Google