How can I rank higher in local search?
Google Places Optimization is a process that allows your business to rank higher in search results for certain key phrases, such as “dentist Richardson”. Proper placement within these results can mean increased website traffic and an increase in overall online visibility. However, it’s not easy to achieve. There are a few key things that you need to do in order to optimize your listings.
If you want to rank higher in local search, then you need to focus on Google Places Optimization. This will allow you to improve your website visibility and traffic, which can lead to increased profits.
Why you need to optimize your Google My Business Profile?
1. So you can rank higher in search engine results
2. Increase organic traffic to your website
3. Increase brand awareness
Optimize your Google My Business Profile
If you’re looking to optimize your Google My Business profile for better leads and sales, there are a number of things you can do. Here are seven tips to help get your business online:
1. Claim your Google My Business Profile
2. Complete your Google My Business profile information
3. Update your hours of operation and contact information
4. Add images and videos that show your business in action
5. Collect and respond to reviews
6. Answer questions
7. Collect and respond to reviews
8. Add your products and/or services
9. Publish articles or blog posts about the industry you serve
10. Monitor changing Google algorithms so that your profile is as optimized as possible
Optimize your website for Google Places
Google Places Optimization can help improve your website’s ranking in local search results. By optimizing your website for Google Places, you’ll make it easier for people to find you and visit your site. You can optimize your website for Google Places by following these tips:
1. Add localized content
When you create content specific to your region, Google will consider that content more authoritative and likely to be placed higher in search results. Include regionally relevant keywords throughout your site’s content.
2. Optimize title and Meta data
Make sure your title is catchy, abundant with keywords, and includes the business name and geographical location. Make sure all the meta data (such as opening hours, contact information) is accurate and up to date.
3. Create compelling photos that showcase your products or services
Keep things simple and clean with professional photos of the design of your own business. Showcase your brand and create a strong visual identity across the sale floor.
4. Optimize images
Keep your website’s images optimized for search engines optimize photos with alt tags and titles, and make sure all images are high-quality and relevant to your region. A properly optimized image could increase your web traffic by 50-70%.
5. Add map pins
It’s important to include map pins on relevant pages of your website. Maps help users find businesses quickly and easily, so adding them will help boost organic traffic to your site. You can use any of the available maps services or embed a Google Map from Maps.google.com.
If you’re looking to rank higher in local search, then you should definitely invest in Google My Business optimizations. SEOs have been saying for years that good SEO is all about GOOD content, and your website’s Google My Business listing is a perfect opportunity to show off your expertise and grow your client base.
If you need more information on how to optimize Google Places optimization, or need help to Local SEO optimization, just reach out and my team will get back to you ASAP.