What Sets An EV SSL Certificate Apart?

August 1, 2023 / SSL / By Sonu

EV SSL Certificate

As technology progresses, so do security threats online. It is no longer enough to simply secure your website with a standard SSL certificate. Enter the EV SSL certificate, a premium certificate that goes the extra mile in providing the highest level of security. But what sets an EV SSL certificate apart from its standard counterpart? In this article, we will explore the key differences between premium and standard SSL, the benefits of EV SSL, and the importance of choosing the right SSL certificate for your website. We’ll also examine common misconceptions surrounding SSL certificates and why they matter in today’s online landscape.

What is an EV SSL certificate?

Definition of EV SSL

Extended Validation (EV) SSL certificates are the most advanced SSL certificates, providing the highest level of authentication and trust. They require a rigorous validation process that includes verifying the organization’s legal identity, physical existence, and operational standing.

EV SSL vs standard SSL

Unlike standard SSL certificates, EV SSL certificates display the organization’s name in the browser’s address bar, indicating a high level of trust and security. EV SSL certificates also use the most robust encryption standards and provide the most extensive warranty and guarantee against data breaches.

How does EV SSL work?

EV SSL certificates work by providing an additional layer of authentication that verifies an organization’s identity beyond domain ownership. The certificate authority (CA) confirms the organization’s legal identity and operational existence before issuing the certificate, ensuring that only trusted entities receive the highest level of authentication and trust.

Benefits of EV SSL certificates

Benefits of EV SSL over standard SSL

EV SSL certificates provide the highest level of authentication, indicating trustworthiness to users who are more likely to engage, convert, or make a purchase. Additionally, EV SSL certificates provide better protection against phishing websites, resulting in a safer online experience for users.

Trust indicators of EV SSL

EV SSL certificates display a green address bar and lock icon in the browser, indicating that the website is secure and trusted. These symbols provide users with the confidence to engage with a website and make transactions.

Conversion rates of EV SSL protected sites

Studies show that EV SSL certificates can increase a website’s conversion rates significantly. Trusted websites that display the green address bar and lock icon have higher user engagement and loyalty, leading to more significant conversion rates and revenue.

Differences between premium and standard SSL

Price differences

Premium SSL certificates, such as EV SSL, are more expensive than standard SSL certificates due to their rigorous validation process and advanced features.

Validation process differences

Premium SSL certificates, such as EV SSL, require a more stringent validation process that includes verifying legal identity, physical existence, and operational standing. Standard SSL certificates may require less validation, making them quicker to obtain and more accessible.

Warranty and insurance differences

Premium SSL certificates, such as EV SSL, provide higher warranty and insurance coverage against data breaches compared to standard SSL certificates, giving users an added layer of protection against cyber threats.

Importance of choosing the right SSL certificate

In today’s world, protecting your online assets is of utmost importance. With cyber attacks on the rise, securing your website with an SSL certificate has become mandatory. However, not all SSL certificates are created equal, and choosing the right one can make a significant difference in your website’s security and credibility.

Risks of not choosing the right SSL

If you don’t choose the right SSL certificate, your website is vulnerable to cyber attacks and phishing scams. Hackers can easily access your website’s sensitive data, including login credentials, credit card information, and personal details of your users. Additionally, your website can be blacklisted, leading to loss of reputation and trust among your customers.

How to choose the right SSL

Choosing the right SSL certificate can be challenging, but it’s essential to ensure the security of your website. Some factors that can help you make the right decision include the level of encryption, the validation level, and the type of SSL certificate.

Factors to consider when selecting SSL certificates

The first factor to consider when selecting SSL certificates is the level of encryption. The higher the encryption level, the stronger the protection provided by the SSL certificate. Another important factor to consider is the validation level. There are three types of validation levels: domain validation, organization validation, and extended validation. Finally, the type of SSL certificate you choose will depend on your website’s needs. Premium EV SSL certificates offer the highest level of protection and come with additional features, including a green address bar and a warranty.

Common misconceptions about SSL certificates

Despite the importance of SSL certificates, there are still common misconceptions about their use and effectiveness.

SSL guarantees complete website security

One of the most common misconceptions about SSL certificates is that they guarantee complete website security. While SSL provides a layer of protection for your website, it doesn’t make your website immune to cyber attacks. It’s still essential to take other measures to secure your website, including using strong passwords and keeping your software up to date.

Only e-commerce sites need SSL certificates

Another common misconception is that only e-commerce sites need SSL certificates. While it’s true that e-commerce sites need SSL to protect user data, any site that collects user information, including login credentials and contact forms, should have an SSL certificate.

All SSL certificates are the same

Finally, many people believe that all SSL certificates are the same. However, SSL certificates vary in their level of encryption, validation level, and type. Choosing the right SSL certificate for your website is crucial to ensure its security and credibility.


Choosing the right SSL certificate can make all the difference in securing your website and protecting your users. While standard SSL certificates offer a basic level of security, premium EV SSL certificates go above and beyond to provide the highest level of trust and protection. By understanding the differences between the two and considering your website’s specific needs, you can make an informed decision when selecting an SSL certificate. Don’t fall victim to the common misconceptions about SSL certificates – take the time to choose the right one for your website and enjoy the peace of mind that comes with knowing your users are safe and secure.

Frequently asked questions (FAQs)

What is the difference between standard and EV SSL certificates?

Standard SSL certificates provide basic encryption and domain validation. EV SSL certificates provide the highest level of validation, including business identity verification and additional trust indicators such as a green address bar.

Does every website need an SSL certificate?

Yes, every website should have an SSL certificate – not just e-commerce sites. SSL certificates protect your website from security threats and ensure the safety of your users’ personal information.

Do all SSL certificates offer the same level of protection?

No, not all SSL certificates are created equal. While all SSL certificates provide some level of protection, premium EV SSL certificates offer the highest level of trust and protection.

Are EV SSL certificates more expensive than standard SSL certificates?

Yes, EV SSL certificates typically cost more than standard SSL certificates due to the additional validation and trust indicators they provide. However, the added protection and trust can lead to increased conversion rates and improved customer loyalty, making it a worthwhile investment for many businesses.


Comments (1)


Very informative article. Thanks for sharing.

Sonu - Author


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Sonu Prasad Gupta

About Sonu Prasad Gupta

Sonu Prasad Gupta is founder and CEO of SonuPrasadGupta.Com and Vektor Sigma. He specializes in website design, web development and SEO. For over 7 years he has been helping brands, businesses and entrepreneurs around the world succeed through leading edge technology and creative solutions that are accessible even to those who don’t have any technical and online marketing skills.

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