What is Search engine optimization (SEO)?
Search engine optimization (SEO) is the process of optimizing a website so that it performs well in a web search engine’s unpaid results often referred to as natural or organic results. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
Why do SEO for a website?
SEO will allow you to connect with those searching for your product or service and help turn them into customers.
As a business owner you need to have a plan in place to promote your business and obtain new clients. SEO should be a part of that plan and here are just a few of the reasons why:
1. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.
2. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If it works for 91% or businesses, it is very likely to work for you too.
3. Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will make sure you blog posts get found and drive traffic.
SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. For those of you willing to take a risk and tackle SEO on your own, here are some tips to get you started.
Good luck and if you have any questions along the way please feel free to contact Stellar SEO and we would be more than happy to answer them!
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