How often do you send out emails to your subscribers? If you don’t send them at least once every two weeks, then you’re missing out on a huge opportunity to increase your conversion rates.
You might already be sending out emails to your subscribers, but they aren’t converting into sales. That’s because you haven’t optimized your email marketing strategy.
To get the most from your email campaigns, you should follow these simple steps:
1. Use a responsive template
A responsive design means that your emails look great no matter what device they’re opened on. If you use a standard HTML-based email template, it’s likely that your emails won’t look good on mobile devices.
2. Include links to social media profiles
Social media is a powerful way to connect with people and build relationships with them. By including links to your social media pages in your emails, you can encourage recipients to share your content with their friends.
3. Add images
Images help make your messages more memorable. People remember things much easier when they have visuals to go along with them.
4. Write personalized subject lines
Personalized subject lines let recipients know who sent the message. When you write something generic like “New product announcement!”, it doesn’t give anyone any idea who sent the email.
5. Send emails at peak times
Sending emails during peak hours increases open rates. Studies show that people check their emails around noon and again before bedtime. So send your emails early in the morning or late at night.
6. Offer incentives
Offering incentives encourages recipients to take action. You can offer discounts, coupons, or even free products.
7. Test different email templates
Different types of email templates work better than others. Try using different formats, colors, and fonts.
8. Make sure your emails don’t look spammy
Spam filters flag emails that look suspicious. To avoid getting flagged, make sure your emails aren’t overly promotional. Instead, focus on providing value to your readers.
9. Don’t forget about automation.
Automation helps you stay organized and save time. Set up automated emails to send out regularly.
10. Track results
Once you start sending emails, track how many opens, clicks, and conversions you receive. Then adjust your strategy based on those numbers.
11. Create a list of subscribers
Having a list of subscribers makes it easier to send emails to specific groups of people.
12. Be consistent
Consistency builds trust and credibility. If you send out a lot of emails without any consistency, people may think you’re not trustworthy.
Types of Marketing Email You Could Be Sending
Email marketing has become one of the most effective ways to reach potential customers. According to Hubspot, email marketing generates $2.3 trillion in revenue annually.
However, only 8% of marketers say their email campaigns generate sales or leads. This means that you’re missing out on a huge opportunity to connect with your audience. In order to improve your email marketing strategy, you need to know what type of email you’re sending.
Here are some types of emails you should be sending.
1. Welcome email
This is the first email sent out after someone subscribes to your list. It’s a great opportunity to get them excited about what you have to offer and introduce yourself. Make sure to keep it short and sweet!
A newsletter is a regular email update that contains information about your company, products, services, etc. These emails are great for keeping customers informed about any changes to your business, new releases, special offers, and promotions.
3. Promotional email
Promotional emails are similar to newsletters, except they’re not necessarily sent regularly. Instead, these emails are sent only when there’s something exciting going on. Examples include holiday specials, sales, and events.
4. Newsletter + promotional email
Newsletters and promotional emails work together really well. A good example would be if you were selling a product online and wanted to send people a coupon code via email. You could combine both types of emails into one.
5. Sales email
Sales emails are sent out when someone makes a purchase. This type of email should be personalized depending on whether it’s a customer who just purchased or a returning customer.
6. Reminder email
Reminders are emails that remind people of upcoming events. These emails are often sent out days before an event occurs.
7. Thank-you email
Thank-you emails are sent out once someone completes a transaction or request. This type of email is generally sent out right after a sale or request.
If you need more information on email marketing, or need help to email marketing campaigns, just reach out and my team will get back to you ASAP.