Don’t Lose Traffic: Master the Art of Creating 301 Redirects in WordPress

August 8, 2023 / Website / By Sonu

Master the Art of Creating 301 Redirects in WordPress

If you have been running a website for some time, you might have come across situations where some pages or posts on your site need to be moved or removed for various reasons. In such cases, it is important to have a proper redirection plan in place so that your visitors and search engines can find their way around your site with ease. A 301 redirect is the most effective and SEO-friendly way to redirect traffic from an old URL to a new one. In this article, we will walk you through the process of creating 301 redirects in WordPress and help you avoid common mistakes and pitfalls that can lead to traffic loss and SEO issues.

Understanding the Basics of 301 Redirects

What is a 301 Redirect?

A 301 redirect is a way of permanently redirecting traffic from one web page to another. It is used to send visitors from one URL to a different URL. When a user or search engine crawler tries to access the original URL, they are automatically redirected to the new one. This is useful when a website changes its structure or pages are moved or deleted, to ensure that users and search engines can still access the content they are looking for.

Why are 301 Redirects Important?

301 redirects are important for maintaining website traffic and SEO rankings. Without a redirect, users and search engines will receive a 404 error page when trying to access the old URL, which can result in lost traffic and decreased rankings. A redirect ensures that users and search engines are directed to the new or updated content, which helps to maintain traffic and rankings.

How Do 301 Redirects Work?

When a user or search engine crawler tries to access a URL that has been redirected, the server returns a 301 status code, indicating that the page has permanently moved to a new location. The user or crawler is then automatically redirected to the new URL, which they can access without interruption or error.

How to Identify the Need for a 301 Redirect in WordPress

Common Situations that Require a 301 Redirect

Common situations that require a 301 redirect in WordPress include changing the URL structure of a website, moving or renaming pages, merging or splitting pages, and deleting pages. Any time a URL is changed or a page is moved or deleted, a 301 redirect should be implemented to ensure that users and search engines can still access the content they are looking for.

Using Google Analytics to Find Broken Links

Google Analytics can be used to identify broken links on a website, which can indicate the need for a 301 redirect. In the Behavior section of Google Analytics, select Site Content and then All Pages. From there, select the Secondary Dimension dropdown and choose Full Referrer. This will show which pages are linking to the broken link, allowing you to correct the link and implement a redirect.

Using SEO Tools to Identify Redirect Opportunities

SEO tools like SEMrush and Ahrefs can be used to identify redirect opportunities, such as pages with high traffic or incoming links that have been moved or deleted. These tools can also identify broken links and other issues that can be corrected with a 301 redirect.

Best Practices for Creating 301 Redirects in WordPress

How to create a 301 redirect in WordPress

To create a 301 redirect in WordPress, you can use a plugin like Redirection or Yoast SEO. Simply enter the old URL and the new URL, and the plugin will automatically redirect users and search engines to the new page.

Tips for Structuring Redirects for Maximum SEO Benefit

To ensure maximum SEO benefit from a 301 redirect, it is important to use the correct redirect code (301), redirect to a similar page or content, and update all internal links to the new URL. Redirect chains and loops should also be avoided, as they can negatively impact SEO.

How to Handle Redirect Chains and Loops

Redirect chains occur when multiple redirects are used to redirect a user or crawler from the original URL to the final URL, which can negatively impact SEO. To avoid redirect chains, ensure that all internal links are updated to point directly to the new URL. Redirect loops occur when two or more URLs redirect to each other, creating an infinite loop. To avoid redirect loops, ensure that each URL only redirects to one other URL.

Common Mistakes to Avoid When Creating 301 Redirects in WordPress

Redirecting All Pages to the Homepage

Redirecting all pages to the homepage can result in lost traffic and decreased rankings, as users and search engines may not be able to find the content they are looking for. Instead, each page should be redirected to a similar or related page that contains the same or similar content.

Using Incorrect Redirect Codes

Using incorrect redirect codes, such as a 302 or 307, can result in lost traffic and decreased rankings. The correct redirect code to use is a 301, which indicates a permanent redirect.

Forgetting to Update Internal Links

Forgetting to update internal links can result in redirect chains, which can negatively impact SEO. Ensure that all internal links are updated to point directly to the new URL, and avoid redirecting to other URLs in between.

Tools and Plugins to Simplify the Process of Creating 301 Redirects in WordPress

Creating 301 redirects in WordPress can be a headache, especially if you’re not familiar with coding. However, there are several tools and plugins that can simplify the process for you.

WordPress SEO Plugins that Include Redirect Functionality

WordPress SEO plugins like Yoast SEO and All in One SEO Pack include built-in redirect functionality. These plugins allow you to easily create and manage 301 redirects from within your WordPress dashboard. You can redirect pages or posts to new URLs, fix broken links, and manage all of your redirects in one place.

WordPress Redirect Plugins

There are also several WordPress plugins that are specifically designed for creating and managing 301 redirects. Some of the popular ones include RedirectionQuick Page/Post Redirect Plugin, and Simple 301 Redirects. These plugins are easy to install and use, allowing you to quickly create and manage your redirects.

Using .htaccess File to Create Redirects

If you’re comfortable with coding, you can create 301 redirects directly in your website’s .htaccess file. This file is located in the root directory of your WordPress installation and can be edited using a text editor or an FTP client. Be careful when editing this file, though, as even a small error can cause your website to go down. Be sure to create a backup of the file prior to making any changes.

Testing and Verifying the Effectiveness of 301 Redirects in WordPress

Once you’ve created your 301 redirects, it’s important to test and verify their effectiveness. This will help you ensure that visitors are being redirected to the intended new URL, and that your website’s traffic and SEO rankings aren’t being negatively impacted.

How to Test Redirects for Accuracy

To test your redirects, simply enter the old URL into your browser and see where it takes you. If the redirect is working correctly, it should take you to the new URL you specified. If not, you may need to revisit your redirect settings to ensure they are correct.

Verifying Redirects with Google Search Console

You can also use Google Search Console to verify that your redirects are working correctly. In the “Crawl” section of the console, click on “URL inspection” and enter the old URL. This will tell Google to update its index with the new URL and ensure that your redirects are working correctly.

Monitoring Traffic and SEO Metrics After Implementing Redirects

It’s important to monitor your website’s traffic and SEO metrics after implementing 301 redirects. This will help you see if there are any negative impacts on your website’s rankings or traffic. Use tools like Google Analytics and Google Search Console to track your website’s traffic and rankings, and adjust your redirects as needed.

Updating and Maintaining 301 Redirects in WordPress for Long-term Success

Creating 301 redirects is not a one-time task. You need to regularly update and maintain your redirects to ensure their long-term success.

Why Regular Maintenance is Important

Regular maintenance of your redirects is important because your website is constantly changing. Pages and posts are being added, updated, and removed all the time, and your redirects need to keep up with these changes. If your redirects are outdated or incorrect, they can negatively impact your website’s traffic and SEO rankings.

How to Update Redirects for Updated or Expired Pages

To update your redirects for updated or expired pages, simply redirect the old URL to the new URL using the tools and plugins mentioned earlier. Make sure to test the redirects to ensure they are working correctly.

Automating Redirect Maintenance with Tools and Plugins

To make maintaining your redirects easier, you can use tools and plugins that automate the process. For example, some WordPress SEO plugins include automatic redirect creation for deleted or moved pages. There are also plugins like Broken Link Checker that can scan your website for broken links and notify you when redirects need to be created or updated.


By mastering the art of creating 301 redirects in WordPress, you can ensure that your website remains accessible to both visitors and search engines, even when you make changes to your site structure or content. With the right tools and knowledge, you can create and maintain 301 redirects that will help you retain your traffic and improve your SEO rankings. So, take the time to implement the best practices and tips we’ve shared in this article, and you’ll be well on your way to redirect success.

If you need more information on how to creating 301 redirects in WordPress, or need help to SEO optimization, just reach out and my team will get back to you ASAP.

Frequently asked questions (FAQs)

What is the difference between a 301 and a 302 redirect?

A 301 redirect is a permanent redirect that indicates that the old URL has been replaced with a new one, while a 302 redirect is a temporary redirect that indicates the old URL will be restored at some point. In most cases, you should use a 301 redirect for website migrations or URL changes.

Will redirecting URLs affect my SEO rankings?

If done correctly, redirecting URLs can actually improve your SEO rankings. However, if you make mistakes such as redirecting all your pages to the homepage or using incorrect redirect codes, you can negatively impact your rankings. It is important to follow best practices and verify the effectiveness of your redirects to avoid any SEO issues.

Do I need to update my sitemap and robots.txt file after creating redirects?

Yes, you should update your sitemap and robots.txt file to reflect the changes in your site structure and URL paths. This will help search engines crawl and index your site more efficiently.

How often should I check and update my redirects?

You should check and update your redirects regularly, especially if you have a large site with frequent content updates or changes. Automated tools and plugins can help you with this task and ensure that your redirects are always up to date.


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Sonu Prasad Gupta is founder and CEO of SonuPrasadGupta.Com and Vektor Sigma. He specializes in website design, web development and SEO. For over 7 years he has been helping brands, businesses and entrepreneurs around the world succeed through leading edge technology and creative solutions that are accessible even to those who don’t have any technical and online marketing skills.

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