If your website isn’t appearing in Google search results, or it’s performing more poorly than it once did, check your sites search performance in Google.
Why Search Engine Ranking Matters?
The vast majority of people don’t click past the first page of search results. According to this study, the top listing in Google’s organic search results receives 33 % of the traffic, compared to 18% for the second position, and the traffic only degrades from there.
So it’s not enough for your website to simply be indexed by Google, Bing, and Yahoo.
Why websites Don’t indexing in Search Results
Google is tricky. Here’s what may be preventing your site from showing first page in search results:
1. Google has not indexed your website yet
Sometimes it can take a week or more for a search engine to update search results. This is because your website is new and doesn’t have any inbound links.
First, create an account on Google webmaster tools. When you register and point Google to your XML Sitemap URL you can request them to re-crawl your URLs. However, there are so many requests that the feature doesn’t always work immediately (especially if you have a new or large site).
2. Website is too new
Did you just developed and launch your new website? Typically it can take up to four weeks for it to begin to show up in search engine results. While we might be accustomed to getting things online quickly, search engine indexes can be rather slow. So sit tight, wait and learn more about search engine algorithms before you get too nervous.
3. Website has “no index” tags
You can use custom code to tell search engines not to index your site or specific pages. If you or someone who designed your site added this code <meta name=”robots” content=”noindex, nofollow”>, that would explain why it’s not appearing in search results.
4. Website isn’t optimized for search engine crawling
Once you submit your website to a search engine, a spider is sent to your website to crawl it for content. These spiders don’t view your website like a visitor would.
They scan your site for Meta content, keyword saturation, relevant content, and many other factors. Therefore, you need to consider what content search engines actually see on your Web pages.
5. Keyword market is very competitive
Search engines help millions of users across the world navigate the internet and find specific content amid the billions of websites.
Make sure you are targeting a less competitive keyword market, so you can gain the attention of your consumer.
6. Not all keywords are equal
It’s easy to rank for irrelevant keywords in search engines. It’s hard to rank for keywords that are profitable for your business.
The difficulty is twofold, one determining the most profitable keyword for your business, and two having the knowledge to move you to Page 1 ranking.
7. Your website has been removed from Google
Google may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law, if the sites do not meet Google’s quality guidelines, or for other reasons, such as if the sites detract from users’ ability to locate relevant information.
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