SEO advice about HTML title tags. Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike and importance to use.
What is the title tag?
The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document.
How Is An HTML Title Tag Used?
Every page can have an HTML title tag, but how that tag is used can vary. Most browsers will show the title in the reverse bar at the top of the browser window.
HTML Title Tags As Displayed By Search Engines
Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO and social sharing.
Let’s talk about display first. Below is a search on Google for title tag for Sonu Gupta Website Designer
Below is a search on Bing for title tag for Sonu Gupta Website Designer
Below is a search on Yahoo for title tag for Sonu Gupta Website Designer
You can see title tags on three search engine and how it looks and appearance on them.
Why HTML Title Tag Importance:
Title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three major places:
(1) search engine results pages (SERPs),
(2) web browsers, and
(3) social networks.
1. Search engine result pages
Your HTML title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor’s first experience of your website. Even if your website ranks well, a good title can be the make-or-break factor in determining whether or not someone clicks on your link.
2. Web browsers
Your HTML title tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front help ensure that people don’t lose track of your content.
3. Social Networks
Some external websites – especially social networks – will use your title tag to determine what to display when you share that page. Keep in mind that some social networks (including Facebook and Twitter) have their own Meta tags, allowing you to specify titles that differ from your main title tag. This can allow you to optimize for each network, and provide longer titles when/where they might be beneficial.
Good luck and if you have any questions along the way please feel free to contact us for HTML title tag and we would be more than happy to answer them!